This competition is a multi-faceted project that provides the student with the opportunity to act as a merchandise coordinator for the Kenneth Cole New York brand.
In order to participate in the competition, students are responsible for making a store visit to assess the brand’s
existing conditions, including challenges, successes and opportunities for improvement.
Kenneth Cole New York partners with DAVACO to create an in-store merchandise coordinator program to visit key stores across the country on a regular basis.
The merchandising team’s primary responsibility is to maximize Kenneth Cole New York’s in-store presence to help drive their sales.
These responsibilities include:
• Visual presentation of merchandise to Kenneth Cole New York standards
• Training/support for store personnel
• Inventory assessments
• Competitive research
• Branch visit recaps and online reporting
Download the Complete Merchandising Competition Packet Here :
DAVACO Merchandising Board Competition
